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Greg Rudd
CEO, CREST Australia & New Zealand
Over several decades Greg Rudd has worked in a great many industry sectors in the Asia Pacific region via his consulting company dealing with CEO’s and Chairmen of Boards on strategy, project management, and risk and future proofing issues. Greg interacts with Governments of all political persuasions and helps build productive bridges between the public and private sectors. He was a Chief-of-Staff in an Australian Federal Government when the internet was first used. He’s watched with awe the rapid embracing of the digital world as technological advances outpace the ability of Governments to create policy to guide and regulate them. Greg feels the future holds many unintended consequences, both good and bad, due to humanity’s addiction to the inquisitive gene, to invent for the sake of invention.

Greg is currently the CEO of CREST Australia New Zealand, a cybersecurity membership organisation, and interacts with Government, business, and academia on cybersecurity issues at all levels. His team is currently creating cyber health checks and tests for small business, a price sensitive sector, but one vital in digital supply chain security. Greg is interested in working with people to find ways of developing trust and cooperation within an alpha personality sector that’s arrogant, intelligent, competitive, and often prefers to work with code rather than people. If we can’t trust each other in a physical world how can we possibly trust each other in a digital world? This is the ongoing challenge.

Greg is also assisting the Government of Papua New Guinea who is hosting this years APEC Conference in November in Port Moresby.

Area of cyber exercise

Greg Rudd:

«I spend most of my time on getting people to work productively together. I feel this can be partially achieved in the cyber/digital world through agreed rigorous and professional certification processes. Both at a company and individual level. These may help develop greater trust if policed. It won’t be easy. We only cooperate with people in the physical world that we trust, or at least understand their agendas, hence compensate our interaction accordingly. In the physical world we rely on the endorsement of friends and business colleagues to make a judgement on a new party.»

«So how can we develop a trusted endorsement process in the digital world? We all know it can be so easily manipulated. There are plenty of challenges ahead that require people talking to people as well as code talking to code. One of the reasons the extended Cold War didn’t turn into a hot war was because behind the scenes people were always talking to each other. They would agree, agree to disagree, sometimes worse, but no-one was stupid enough to start a hot war that would have dire consequences. So when it comes to tackling global cyber crime we can’t just leave it to the machines, no matter how smart AI becomes.»
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